Harry Potter and the Deathly Hallows – Part 1
Teaser Posters – there were several sets, the first just showing the release dates of HP7 part 1 and 2 with the well-known site of Hogwarts in the background. ‘It all ends here’ triggers enigma as the audience will want to know what happens and the teaser poster is only meant to generate interest in the film so it suits its purpose. The other teaser posters feature the main characters usually by them self in a close-up with copies that are enigmatic and connote that there is a big challenge ahead of the children.
and red sparks (magic) Teaser Trailer – it was aired during the 2010 MTV Awards so it could reach out to its audiences. It shows a range of fast-paced shots, mainly dark with friends fighting, forests connoting isolation. Danger is the focus, which interests the audience, and there is not an absolute sense of the plot so keeps the audience interested for the future trailer.
TV Spots – The first was aired during the season premiere of The Vampire Diaries which would target their audience (fantasy fans), however it is more of a female show, so maybe on a show for both genders may have been more appropriate. TV Spots, the second being on Cartoon Network of which I think is not the primary target audience as younger children.
Official Trailer: full of action, several settings, and characters that are well known to HP fans – The Ministry of Magic, The Burrow. London is shown, and the fast-paced shots and music engage the audience if they have not seen any of the other films before as there are so many snippets from the film. The onscreen text ‘Only One Can Live’ describes the battle between Harry (the protagonist), and Voldemort (the antagonist).
Website: offers the conventional, casts, games, gallery, downloads. It opens with the trailer which achieves synergy. However, there are lots of links to other sites to improve the marketing campaign. ‘Previous Years’ shows the DVDs of the previous films with links to buy; ‘Shop’ takes you to the WBShop.com where you can buy merchandise. There are links to social networking sites – Facebook and Twitter and there is an iPhone app and a Facebook app (Join the Final Battle). Fans can also go on ‘Muggle Hub’ an extra website. They can go on Harry Potter: The Quest
In September 2009, details were released about The Wizarding World of Hogwarts (a location at Universal Studios) that would recreate locations from the books (e.g. Hogsmeade) and sell merchandise to further reach out to the HP fans.
ABC Family broadcast interviews and additional scenes from both parts during their Harry Potter weekend, which began on 8 July 2010. Deathly Hallows was represented at the 2010 San Diego Comic-Con International event where several props from the film, including the Elder Wand and Slytherin's Locket, were on display (iconography). A 50-second clip featuring never-before-seen footage was aired at the 2010 Scream Awards.
Overall, I think the film's marketing campaign is excellent. The variety of different posters and the trailer really shows the film at its best and the music just creates a great atmosphere. It is unbelievable, the amount of different things you can do on the website and its related sites, so the audience won't get bored. The next part will be even better!! :)
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